Iskanje po avtorju: Paul W. Farris / Neil T. Bendle / Phillip E. Pfeifer / David J. Reibstein
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Paul W. Farris / Neil T. Bendle / Phillip E. Pfeifer / David J. Reibstein

Key Marketing Metrics


As the old adage goes, “If you can’t measure it, you can’t manage it”. Measurable performance and accountability have become the keys to marketing success today. Key Marketing Metrics gives you an overview of the most...

izid: december 2008

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