Pearson Education

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Barry Emery

Sustainable Marketing

Consideration for the ethics of business, social responsibility and the environment has put sustainability at the top of the agenda for many organisations and marketing has a key role to play in driving this agenda. This book explores the complex and challenging environment of sustainable marketing. The author starts by considering the background of traditional marketing in order to understand the changes that have occurred over recent times and their significance. From corporate social responsibility to societal and green marketing movements, leading to the development of sustainable marketing practice, this book is the most complete and accessible introduction to Sustainable Marketing on the market. Key themes covered in the book include: * Current developments in the marketing environment and their role in stimulating or impeding the progress of sustainability* The nature of consumption in relation to sustainability* The underlying attitudes of consumers towards sustainable consumption* The use of social marketing for planning and implementing behavioural change in consumers towards a more sustainable lifestyle

Info

Založba: Pearson Education
Jezik: angleški jezik
Vezava: broširano
Strani: 316
Izid: februar, 2012
ISBN: 1408292777
ISBN-13: 9780300127287

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