Goodfellow Publishers
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Richard Tresidder, Craig Hirst
Marketing in Food, Hospitality, Tourism and Events
A unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries. It takes the reader through a logical and critical examination of key marketing debates, theories and approaches to encourage readers to explore their own thoughts, ideas and opinions.
Info
Založba: Goodfellow Publishers
Jezik: angleški jezik
Strani: 156
Izid: maj 2012
ISBN: 1906884226
ISBN-13: 9781906884222
Ocena
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Ocenite: Marketing in Food, Hospitality, Tourism and Events
Priporočite: Marketing in Food, Hospitality, Tourism and Events