Sage Publications

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Amos Owen Thomas

Transnational Media and Contoured Markets: Redefining Asian Television and Advertising

This book brings an interdisciplinary perspective to bear on an understanding of the transformation of the media and advertising industries in Asia since the early 1990s. Analyzing change in regional markets in South, South-East, and North-East Asia, and using case studies of television channels such as StarTV, the author argues that the globalization of the media and advertising industries in developing countries can only be understood within the larger context of economic, political, social, and cultural processes in regions, nation-states, and transborder ethnic communities.

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Založba: Sage Publications
Jezik: angleški jezik
Strani: 268
Izid: junij 2006
ISBN: 0761934847
ISBN-13: 9780761934844

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